Features * Short-Form * Journalism * Essays * Brand Copy *
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Features * Short-Form * Journalism * Essays * Brand Copy * *
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Get the Badge In: Blokecore, Terrace Culture and the Glory of the North
Commissioned by BASEMENT to write a piece on Stone Island’s relationship with the north for the second issue of their magazine. My first piece in print.
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Ewan Spencer's Documentation of British Subculture
A short-form piece for ‘research facility’ Original Shift. My first article to reach Instagram’s Explore Page, with 11,000+ likes.
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Neuromancer - The Birth of the Cyberpunk
Article on William Gibson’s Neuromancer, the novel that laid the groundwork for cyberpunk, for SABUKARU Online.
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Jet Set Radio - Tokyo in Cel-Shade
A piece on cult classic video game Jet Set Radio for YOKOGAO Magazine. Exploring its influences, aesthetics and gameplay.
Library
I have written thousands, if not hundreds of thousands, of words throughout my career. The library is home to it all, from product descriptions and brand copy to captions and essays. It’s being constantly updated with new work, as and when it happens. Every title is connected to a link — just click through and it’ll take you to either a URL or a PDF.
* Copywriting
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* MR PORTER Product Descriptions, 2022-’26.
~ A selection of my favourite product descriptions for MRP.
*MR PORTER Designer Landing Pages, 2022-’26.
~ Including DLPs for Dries Van Noten and norda.
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*New Balance XC-72 Activation, MORPRIME Industries
~ Brand copy for New Balance celebrating the rollout of the XC-72.
*New Balance X Salehe Bembury ‘Yurt 2’ Collection Activation, MORPRIME Industries
~ Copy for the launch of New Balance’s collaboration with Salehe Bembury, directing audiences to their Oxford Street store.
* Clints X Patta Stepper Launch, MORPRIME Industries
~ Write-up on Clints collaboration with Patta. Directed the copy from ideation to activation, and reached out to founder, Clint, to background the sneaker.
* Puma X Maison Kitsune Suede Launch, MORPRIME Industries
~ Swipe through on the Puma Suede, designed in collaboration with Parisian label Maison Kitsune.
* New Balance 990v5 ‘Vegan Friendly’ Launch, MORPRIME Industries
~ Covering the New Balance 990v5, made with vegan and faux suede. Activation to direct audiences to the NB Oxford Street store.
* Diadora X SCC ‘Porta Ticinese’ Launch, MORPRIME Industries
~ Covering Diadora’s collab with SCC for MORPRIME.
* notwoways Syzygy Launch, MORPRIME Industries
~ Swipe-through copy on notwoways Syzygy sneakers.
* Journalism
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*Neuromancer — The Birth of the Cyberpunk, SABUKARU ONLINE
~ A piece on one of my favourite novels of all time, Neuromancer, and its impact on Cyberpunk as we know it.
* Get the Badge In: Blokecore, Terrace Culture and the Glory of the North, BASEMENT Magazine
~ Commissioned by BASEMENT to explore Stone Island and its deep connection to cities like Manchester, Newcastle and Liverpool.
* Let’s Party Like It’s 1999 (Man City vs. Gillingham Retrospective), MUNDIAL Magazine
~ A retrospective on the Division 1 Play-Off Final of ‘99 between Man City and Gillingham, a turning point for both clubs.
* Jet Set Radio — Tokyo in Cel-Shade, Yokogao Magazine
~ Celebrating cult classic video game, Jet Set Radio.
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* What is a Cowboy, Anyway?, Lazy Man Newsletter
~ A deep dive into the cowboy and its representation in fashion and media.
* The Mod Pipeline — How Jazz Inspired A Subculture, Lazy Man Newsletter
~ Exploring the rich connection between jazz music and the British Mod.
* Game Stories Matter: The Case for The Last of Us, Lazy Man Newsletter
~ Arguing for video game stories, and their place in adaption.
* Socials
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* Ewan Spencer’s Documentation of British Subculture, Original Shift
~ My first write-up to reach the Instagram explore page, covering Ewan Spencer’s iconic photography.
* Breaking Down the Aesthetics of Trainspotting, Original Shift
~ Short-form piece on the film, fashion and music of Danny Boyle’s Trainspotting.
* Our Favourite England Football Kits, Original Shift
~ Covering OS’ favourite jerseys in light of Euro 2020.
* Goldie’s Relationship with Stussy, skin.fayde
~ A short-form piece for a music archive on Goldie’s relationship with surf and skate brand, Stussy.
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* Nike Air Sunder Max Write-Up, MORPRIME Industries
~ Archival piece on the Nike Air Sunder Max following the release of the CDG collab.
* ON Cloudventure Write-Up, MORPRIME Industries
~ A short write-up on ON’s first Cloudventure sneaker.
* Nike Lunar Elite Trail Mid Write-Up, MORPRIME Industries
~ Archival piece diving into the history of the Nike Lunar Elite Trail Mid.
* Nike Takao Write-Up, MORPRIME Industries
~ Archival piece on 2011’s Air Takao.
Info
I’m Tom, a 26-year-old writer from Kent, England.
Initially, writing was just a hobby — alongside my English degree, I wrote short-form articles for multidisciplinary platform Original Shift exploring art, culture, fashion and design. Then, throughout my MA, I had the opportunity to work with photographers, editors and graphic designers at an agency, creating content for editorial, e-commerce and PR. It was hard graft — tutoring, writing a dissertation, punching out copy — but it taught me the drive you need to break into the industry.
Fast forward and I have now worked in the fashion industry for 5+ years, progressing from Sub Editor to Senior Product Writer at YOOX NET-A-PORTER. Throughout that time, I’ve continued to ply my trade, writing across a range of physical and digital touchpoints, including product descriptions, brochures, magazines, emails, newsletters, social media, press releases and blogs.
I’ve had my writing in print, with a long-form piece for BASEMENT Magazine entitled Get The Badge In: Blokecore, Terrace Culture and the Glory of the North and digital, with a retrospective on the ‘‘98/99 Division 2 Playoff final, Party Like It’s 1999, for MUNDIAL. I’ve also self-published a run of excerpts and essays, including a deep dive into one of my favourite archetypes, the cowboy, for Substack.
I’ll never stop writing — even if Andre Iguodala misses the 3 to save us all — so, if you’re interested in me or my work, please don’t hesitate to reach out. Just send an email to tmancini02@gmail.com or DM me on Instagram, @tommancini_ .